Enterprise AI Leadership
Markus Wolff
Lead GenAI Center of Excellence and Senior Manager ALDI SÜD
I help agentic AI land in the daily work of an international retail group.

Profile
Executive profile
As Lead GenAI Center of Excellence and Senior Manager ALDI SÜD, I work on agentic AI for everyday work across eleven countries. My focus is workforce enablement and adoption, AI knowledge solutions, AI learning agents and persistent co-workers, meaning AI agents that work as part of a team on an ongoing basis.
I am drawn to the hardest part of the CIO agenda: turning a strategy into named value levers, moving ideas into production in weeks, and enabling an entire organisation, not just the specialists.
In my own time I look at what AI agents and local AI can do outside large organisations. That is what kimawo.de and ag3nt.id are about.
Focus
Where enterprise AI is won or lost
The four areas I focus on within the Center of Excellence.
Workforce Enablement & Adoption
A champion network across the countries, role-based upskilling and support right into the business functions. The goal is changed daily work; switching on access alone does not get you there.
AI Knowledge Solutions
Solutions that make knowledge from policies, processes and documentation findable through AI, with sources and the right permissions. So the answer to a question no longer depends on who you happen to know.
AI Learning Agents
Agents that bring learning into daily work. They explain, practise and check understanding, at each person's pace and level. Upskilling happens when the question comes up.
Persistent CoWorkers
AI agents with a clear role, memory and access to the team's tools that work alongside people on an ongoing basis instead of answering one-off prompts. That includes accountability, guardrails and the question of how people and agents work well together.
Career
Over 20 years in enterprise IT.
Logistics, financial services and retail, most recently focused on agentic AI.
Since April 2024
ALDI SÜD (ALDI DX)
Lead GenAI Center of Excellence and Senior Manager ALDI SÜD
Center of Excellence within International Data & Analytics that coordinates the use of agentic AI across eleven countries.
Oct 2011 to Mar 2024
DHL Group
Senior IT Program Manager, Post & Paket Deutschland
Programmes translating business strategy into scalable IT and AI capability across customer service, CRM and payments, including product and platform strategy, vendor management and delivery.
May 2010 to Sep 2011
Computacenter AG & Co. oHG
Business Architect & Project Manager
End-to-end lead on one of the largest IT outsourcing renewals of the year in financial services, from solution blueprint and commercial model to negotiation and governance.
Diploma in Business Informatics (FH), FHDW Bergisch Gladbach · IHK-certified IT Project Manager · Mentor at JOBLINGE gAG Rheinland
Perspectives
What I write
I publish longer pieces on agentic AI in the enterprise on LinkedIn.
Projects
On the side, out of curiosity
What I am responsible for at scale at work, I try out on a small scale in my own time. Two sites have come out of that.
Contact
Let's talk
I am glad to talk with executives who own or are building enterprise AI at group level, with executive search, and with event organisers looking for a practitioner's view of AI in large organisations.
Topics I like to talk about
- Adoption across the whole workforce
- AI knowledge solutions at enterprise scale
- Learning agents and AI-supported learning
- Persistent co-workers in teams
- AI operating models and centres of excellence
LinkedIn is the fastest way to reach me.